PR Campaigns
In my capstone undergraduate course, we were given a client to develop a campaign for their goals. Our client was the Lakeside Life Magazine.
The Lakeside Life
In this campaigns class, my group developed a multi-pronged campaign that followed the four steps that every PR campaign must have: research, action and planning, communication, and evaluation. Attached is a presentation of our project that was presented to our client at the end of the semester.